I. IMPORTANT INFORMATION AND WHO WE ARE
The Site is not intended for children and we do not knowingly collect information relating to children. If Sunset Marquis discovers that it has inadvertently collected personal information from anyone younger than the age of 13, it will delete that information. Furthermore, we do not knowingly “sell” the personal information of children under 16 years old who are California residents without their affirmative authorization.
It is important that the information we hold about you is accurate and current. Please keep us informed if your information changes during your relationship with us. You are responsible for maintaining the accuracy of the information you submit to us, such as your contact information. If you contact us with changes, we will make good faith efforts to make requested changes in our then-active databases as soon as reasonably practicable. Note, however, that information may persist internally for our administrative purposes and that residual data may remain on backup media or for other reasons.
E. CONTENT FROM AND LINKS TO OTHER WEBSITES, AND SUNSET MARQUIS CONTENT FOUND OUTSIDE THE SITE
In addition, Sunset Marquis content may be included on web pages and websites that are not associated with Sunset Marquis and over which we have no control. These other parties may collect data through the use of their own cookies, web beacons or other technology, independently collect information or solicit information, and may have the ability to track your use of their websites and services. Sunset Marquis is not responsible for the privacy practices or the content of any other party.
II. THE INFORMATION WE COLLECT ABOUT YOU
We may collect information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, to you. The following are the categories of information we collect and have collected, including in last 12 months:
III. HOW IS YOUR INFORMATION COLLECTED?
We use different methods to collect information from and about you including through:
Direct interactions. You may give us your Demographic, Contact, Financial, Profile, or Marketing and Communications Information by filling in forms or by corresponding with us by mail, phone, email, or otherwise. This includes information you provide when you:
Automated technologies or interactions. As you interact with our website, we may automatically collect Technical, Usage, and Location Information about your equipment, browsing actions and patterns. We collect this information by using cookies, web beacons, embedded scripts and other similar technologies.
IV. SOCIAL MEDIA AND TECHNOLOGY INTEGRATIONS
V. ANALYTICS PROVIDERS & AD SERVERS; ONLINE TRACKING
Sunset Marquis works with certain other parties (including network advertisers, ad agencies, and analytics companies) to provide us with information regarding traffic on the Site, to serve advertisements, including our advertisements elsewhere online, and to provide us with information regarding the use of the Site and the effectiveness of our advertisements. For example, if you clicked on one of our advertisements that led you to the Site, our vendor(s) or other parties may be able to tell us which advertisement you clicked on and where you were viewing the advertisement. These other parties may set and access their own tracking technologies (including cookies, embedded scripts, and web beacons) and may otherwise collect or have access to your Device Identifier, Usage Data and related information about you. Cookies and web beacons, including those set by network advertisers, may be used to, among other things, target advertisements, prevent you from seeing the same advertisements too many times, conduct research regarding the usefulness of certain advertisements to you, and assist in providing analytics. We may share Device Identifier and Usage Data about visitors with advertising companies, analytics providers and other vendors for similar purposes. While we may use a variety of other parties to perform advertising and analytics services, some of these companies may be members of the Network Advertising Initiative (“NAI”) or the Digital Advertising Alliance (“DAA“) Self-Regulatory Program for Online Behavioral Advertising.
For additional information regarding targeted advertising and the “opt-out” procedures of NAI members and DAA Self-Regulatory Program participating companies, you may visit:
NAI Opt-Out Tool (for website users): http://www.networkadvertising.org/managing/opt_out.asp
DAA Consumer Choice (for website users): http://www.aboutads.info/choices/
DAA AppChoices (for mobile app users): http://youradchoices.com/appchoices
Please note that opting out through these mechanisms does not opt you out of being served advertising. You will continue to receive generic ads while visiting the Site and elsewhere online. Some other parties may collect information about your online activities over time and across different websites.
Your browser settings may allow you to automatically transmit a “Do Not Track” signal to websites and online services you visit. However, there is no consensus among industry participants as to what “Do Not Track” means in this context. Like many websites and online services, unless and until the law is interpreted to require us to do so, the Site currently does not alter its practices when a “Do Not Track” signal from a visitor’s browser is received. To find out more about “Do Not Track,” you may wish to visit http://www.allaboutdnt.com.
VI. HOW WE USE YOUR INFORMATION
VII. DISCLOSURES OF YOUR INFORMATION
We may share non-personally identifiable information, such as aggregated information, in our discretion and without restriction.
A. RELATED PARTIES AND AFFILIATES
Sunset Marquis discloses information to its parent, affiliates and related entities (including, without limitation, Raleigh Enterprises, Hollywood Rentals, Raleigh Creative, the Cavatina at Sunset Marquis Hotel, Raleigh Studios, Rosenthal – The Malibu Estate, and File Keepers) for a variety of purposes, including for business, operational, commercial and marketing purposes. Sunset Marquis may, and reserves the right to, share your information with any other company that is not presently, but becomes, a Sunset Marquis parent, subsidiary, or affiliate.
B. EXTERNAL PARTIES
We share information with service providers in connection with their performance of services to, or on behalf of, the Site. For example, we use a service provider to accept online reservations at sunsetmarquis.com. We contractually prohibit our service providers from retaining, using, or disclosing information about you for any purpose other than performing the services for us. However, these service providers may store or use your information outside of the EU or United States.
Partners or At Your Request or Direction
Administrative & Legal Reasons
We may transfer and disclose information, to other parties to:
We may also use information to identify users, and may do so in cooperation with copyright owners, Internet service providers, wireless service providers, or law enforcement agencies in our discretion. Sunset Marquis may also disclose and transfer your information: (i) to a subsequent owner, co-owner or operator of the Site or applicable database, or of our products or services; (ii) if Sunset Marquis (or any of its affiliated, parent, or subsidiary companies) assigns its rights regarding any of your information to another party; or (iii) in connection with a corporate merger, consolidation, restructuring, the sale of certain of Sunset Marquis’ ownership interests, assets, or both, or other company change, including, without limitation, during the course of any due diligence process. These transfers and disclosures may be carried out without notice to you.
We share information with vendors for business and commercial purposes, including analytics and advertising technology companies. Vendors may act as our service providers, or in certain contexts, independently decide how to process your information. For more information on advertising and analytics, see the “Analytics Providers & Ad Servers; Online Tracking” section above.
Sweepstakes, Contests & Promotions
We may offer sweepstakes, contests, and other promotions (any, a “Promotion“) that may require registration. By participating in a Promotion, you are agreeing to the official rules that govern that Promotion, which may contain specific requirements of you, including, except where prohibited by law, allowing the sponsor(s) of the Promotion to use your name, voice, likeness or other indicia of persona in advertising or marketing associated with the Promotion. If you choose to enter a Promotion, your information may be disclosed to other parties or the public in connection with the administration of such Promotion, including, without limitation, in connection with winner selection, prize fulfilment, and as required by law or permitted by the Promotion’s official rules, such as on a winners list.
C. BUSINESS TRANSFERS, MERGERS AND ACQUISITIONS
Sunset Marquis may also disclose and transfer your information: (i) to a subsequent owner, co-owner or operator of the Site or applicable database, or of our products or services; (ii) if Sunset Marquis (or any of its affiliated, parent, or subsidiary companies) assigns its rights regarding any of your information to another party; or (iii) in connection with a corporate merger, consolidation, restructuring, the sale of certain of Sunset Marquis’ ownership interests, assets, or both, or other company change, including, without limitation, during the course of any due diligence process. These transfers and disclosures may be carried out without notice to you.
We do not allow our service providers to retain, use, or disclose your information for their own purposes and only permit them to use your information for specified purposes and in accordance with our instructions.
VIII. YOUR RIGHTS AND CHOICES
A. ACCESSING, UPDATING, CORRECTING OR DELETING INFORMATION
You may review, update, correct or delete the information in your profile by logging into your website account. You may also contact us at Privacy@sunsetmarquis.com or EUprivacy@sunsetmarquis.com to accomplish the foregoing or if you have additional requests or questions.
You are responsible for maintaining the accuracy of the information you submit to us, such as your Contact Information. If you contact us with changes, we will make good faith efforts to make requested changes in our then-active databases as soon as reasonably practicable. Note, however, that information may persist internally for our administrative purposes and that residual data may remain on backup media or for other reasons.
Where we need to collect information by law, or under the terms of a contract we have with you and you fail to provide that information when requested or you request deletion, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with goods or services). In this case, we may have to cancel a product or service you have with us but we will notify you if this is the case at the time.
B. EMAIL COMMUNICATIONS
You can ask us to stop sending you marketing emails at any time by following the opt-out links on any marketing emails sent to you. Alternatively you may contact us at
Privacy@sunsetmarquis.com or EUprivacy@sunsetmarquis.com.
Where you opt out of receiving these marketing emails, this will not apply to information provided to us as a result of the purchase of a product or service or other transactions.
C. TEXT MESSAGE COMMUNICATIONS
You may opt-out of receiving text messages (e.g., SMS or MMS messages) that we may offer by replying “STOP” to one of our messages or by contacting us at Privacy@sunsetmarquis.com or EUprivacy@sunsetmarquis.com. Please note that your opt-out is limited to the phone number used and will not affect subsequent subscriptions.
IX. DATA SECURITY
Sunset Marquis takes commercially reasonable security measures to help protect your information from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your information to those employees, agents, and contractors who have a business need to know. However, please note that transmission over the Internet or wireless networks cannot be guaranteed to be 100% secure; and therefore we cannot ensure or warrant the security of any information we collect. You use our Site and provide us with your information at your own risk.
We have put in place procedures to deal with any suspected information breach and will notify you and any applicable regulator of a breach where we are legally required to do so.
X. INTERNATIONAL TRANSFERS
The Site is operated in the United States, and Sunset Marquis and our service providers, partners and vendors operate in the United States and other jurisdictions. If you are located outside of the United States, please be aware that any information you provide to us may be transferred to and processed in the United States and other countries. By using the Site, or providing us with any information, you consent to this transfer, processing and storage of your information in countries where the privacy laws may not be as comprehensive as those in the country where you reside or are located.
We can also be contacted by mail at:
5300 Melrose Avenue – 4th Fl. West Office Bldg.
Hollywood, CA 90038
XII. ADDITIONAL DISCLOSURES FOR CALIFORNIA RESIDENTS
These additional disclosures for California residents apply only to individuals who reside in California. The California Consumer Privacy Act of 2018 (“CCPA”) provides additional rights to know, delete and opt out, and requires businesses collecting or disclosing personal information to provide notices and means to exercise rights.
A. Notice of Collection
In the past 12 months, we have collected the following categories of personal information enumerated in the CCPA:
For more information on what we collect, including the sources we receive information from, review The “Information We Collect About You” section. We collect and use these categories of personal information for the business purposes described in the “How We Use Your Information” section, including to provide and manage our Site.
Sunset Marquis does not generally sell information as the term “sell” is traditionally understood. However, to the extent “sale” under the CCPA is interpreted to include advertising technology activities such as those disclosed in the “Analytics Providers & Ad servers; Online Tracking” section as a “sale,” we will comply with applicable law as to such activity. Sunset Marquis discloses the following categories of personal information for commercial purposes: identifiers, demographic information, commercial information, internet activity, geolocation data and inferences. We use and partner with different types of entities to assist with our daily operations and manage our Site. Please review the “Disclosures of Your Information” section for more detail about the parties we have shared information with.
B. RIGHT TO KNOW AND DELETE
If you are a California resident, you have the right to delete personal information we have collected about you and the right to know certain information about our data practices in the preceding 12 months. In particular, you have the right to request the following from us:
To exercise any of these rights, please submit a request through our online form available Here, call our toll free number at 1 (844) 967-1447, or email us at Privacy@sunsetmarquis.com. In the request, please specify which right you are seeking to exercise and the scope of the request. We will confirm receipt of your request within 10 days. We may require specific information from you to help us verify your identity and process your request. If we are unable to verify your identity, we may deny your requests to know or delete.
C. RIGHT TO OPT OUT
To the extent Sunset Marquis sells your personal information as the term “sell” is defined under the CCPA, you have the right to opt-out of the sale of your personal information by us to third parties at any time. You may submit a request to opt-out by clicking Do Not Sell My Personal Information, or emailing us at Privacy@sunsetmarquis.com.
D. AUTHORIZED AGENT
You can designate an authorized agent to submit requests on your behalf. However, we will require written proof of the agent’s permission to do so and verify your identity directly.
E. Right TO NON-DISCRIMINATION
You have the right not to receive discriminatory treatment by us for the exercise of any your rights.
F. SHINE THE LIGHT
Pursuant to California Civil Code Section 1798.83, customers who are residents of the State of California have the right to request from companies conducting business in California certain information regarding Sunset Marquis’ disclosure within the immediately preceding calendar year of that California resident’s personal information to third parties (and in some cases, affiliates) for their direct marketing purposes.
If you are a California resident and you have questions about our practices with respect to sharing information with third parties and affiliates for their direct marketing purposes, please send your request to the following email address: Privacy@sunsetmarquis.com, or write to us at the following mailing address: Sunset Marquis, 5300 Melrose Avenue – 4th Fl. West Office Bldg., Hollywood, CA 90038. You must put the statement “Your California Privacy Rights” in the subject field of your e-mail or include it in your writing if you choose to write to us at the designated mailing address. You must include your name, street address, city, state, and ZIP code. We are not responsible for notices that are not labelled or sent properly, or do not have complete information.
XIII. ADDITIONAL INFORMATION FOR DATA SUBJECTS IN THE EUROPEAN UNION
A. PERSONAL DATA
B. LEGAL BASES FOR PROCESSING PERSONAL DATA
Generally, we do not rely on consent as a legal basis for processing your personal data other than in relation to sending marketing communications to you via email or text message. You have the right to withdraw consent to marketing at any time by contacting us using the contact information provided above.
D. DATA RETENTION
We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.
To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.
In some circumstances, you can ask us to delete your data: see “EU Data Subject Rights” section below for further information.
In some circumstances we may anonymise your personal data (so that it can no longer be associated with you) in which case we may use this information indefinitely without further notice to you.
E. CHANGE OF PURPOSE
We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us.
If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis that allows us to do so.
Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.
F. EU DATA SUBJECT RIGHTS
Under certain circumstances, data subjects in the EU may have rights under data protection laws in relation to your personal data as outlined below:
If you wish to exercise any of the rights set out above, please contact EUprivacy@sunsetmarquis.com.
No Fee Usually Required
You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.
What We May Need From You
We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.
Time Limit To Respond
We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.
Complaints to Supervisory Authority
EU data subjects may have the right to make a complaint at any time to the supervisory authority for data protection issues. However, we would appreciate the chance to deal with your concerns before you approach the supervisory authority so please first contact us directly to allow us to do so.